To Create A Better Living Environment
Homecity Group founder Dato’ Ng Boon Chan is passionate with creating decent and sustainable living environment.
Dato’ Ng a clear-sighted leader who focused on three simple philosophies:
• Always focus on the common interests
• Assist the low to medium range income earners
• Create a better living environment
Homecity Group and our bequest pioneer businesses have been entrusted for over 20 years and are all grounded in the ambitions of the company’s philosophies.
Homecity Group is proud of the hard work of our team, and the rewarding partnerships we have had with our clients and our communities.
The level of achievement we have today is a testament to our founder’s years of effort and forethought. Dato’ Ng has made sure that we are equipped with the fundamentals needed for the continuous success of Homecity Group.
Our Principles
The key ethics and professionalism that guide us through the adventurous lifecycle day-by-day.
Respect
Commitment and interests of all stakeholders, environment and cultural diversity.
Collaboration
Promote teamwork and synergies derived from collaboration.
Superiority
Sustain and promote intellectual superiority encompassing moral values.
Confidence
Believe in our potential, be truthful and be transparent.
Passionate
Be open and willing to accept challenges from every approach.
Empowerment
Expect the unexpected and always prepared to outperform.
Our Strategy
To the heart of the greatest achievement entails the greatest effort of all stakeholders. The accomplishments to date had been achieved with the total commitment of the team members within Homecity Group. There are three core pillars that guide us through the stimulating cycle of property development to create sustainable outcomes for all stakeholders – including our staff, business partners, customers, and the public.
Our Customer
Perceive and understand the needs of our customers and actively engage and respond to changes occurring in the market.
Homecity Group directs our focus on medium and lower income earners who yearn a better living environment.
Example of actions undertaken to support the Customer Pillar include:
- Actively receive and analyse the results of feedbacks given by customers.
- Actively engage with customers, investors and other stakeholders from various industry functions, bodies and events.
- Observe the market condition, and actively explore strategic locations for opportunities.
- Enhance customer engagement by promoting mutually beneficial relationships through post- sale follow-ups.
Our Team
Ensure that we hold accountability as a team by creating an environment where members are free and capable of handling both offers and criticisms from within and outside the company.
Homecity Group fosters a spirit of cooperation whereby all members contribute maximum amount of effort on different areas to achieve specific team goals.
Example of actions undertaken to support the Team Pillar include:
- Periodically organise activities that strengthen the connections between a diverse and capable workforce.
- Enhance mutually beneficial relationships by promoting shared goals and opportunities.
- Conduct periodical individual assessments to highlight areas of improvement on overall team management.
Financial
Optimise financial performance by delivering what we believe are suitable for the market.
Homecity Group focuses on satisfying both the current and forthcoming housing market when creating an innovative approach – in conjunction with responsibilities set out in the charter.
Example of actions undertaken to support the Financial Pillar include:
- Conduct external review covering industry – wide performance and preferences.
- Actively engage with customers, investors and other stakeholders to establish a sound financial foundation.
- Discuss outcomes of market surveys to create a unique marketing approach for the target market.
- Attend networking events with colleagues and peers within property development to engage in discussions regarding market conditions and development opportunities.